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Daniel Kahneman: The riddle of experience vs. memory

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Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness.

With Amos Tversky and others, Kahneman established a cognitive basis for common human errors which arise from heuristics and biases and developed prospect theory. He was awarded the 2002 Nobel Memorial Prize in Economics for his work in prospect theory.